Case Study

Refreshing a charity website for Hunters Estate Agents

The Nikki Waterhouse Trust

The Brief

The team at  Hunters estate agents felt that that their charity website needed an upgrade. Their current website was built by a website hobbyist and they wanted to improve it so that they could start promoting the cause of the charity.

Bespoke Design

A completely bespoke design, to establish trust, show credentials and convert customers

SEO Friendly

Onsite SEO optimisation to target the keyword “Tree Surgeon Leeds”

Professional Photography

Proffesional photography to enhance the look of the website and add trust

My Solution

This was a really fun project, as there was lots of opportunity to massively improve this website and help the charity get more donations. I followed the brief and implemented the following points. Added prominent CTA’s for the websites main purpose of increasing donations and applying for fundraising. Created Custom assets to increase the personality and uniqueness behind the website. Added animations and hover effects to add a sense of playfulness, and reinforce the children’s charity aspect. Improved the structure of the top level navigation and general content. Built a blog with custom templates and categories to easily allow the team to publish content.

The Result

The team at Hunters were extremely happy with the final product and felt that it not only fulfilled the brief, but captured the personality of the Nikki Waterhouse Trust perfectly.

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