Case Study

Helping a makeup artist get to the top of Google

Brittany Jae

The Brief

The brief was to create a clean and classy website to appeal to brides looking for makeup services, but with enough flexibility in the design to also appeal to other potential clients. It had to be SEO friendly, and easy for Brittany to edit and publish content.  

Bespoke Design

A completely bespoke design, to establish trust, show credentials and convert customers

SEO Friendly

Onsite SEO optimisation to target the keyword “Makeup artist Leeds”

E Commerce

An E commerce store selling Brittanys range of lashes

My Solution

The main goals with this website was to appeal to the aesthetic of  Brittany’s target clientele of affluent brides and quickly build trust with them. I chose imagery for the homepage which demonstrated that she had experience in Bridal Makeup and chose an aesthetic and colour palette designed to appeal to Brides. This was achieved through a transitional serif typeface and a pastel colour palette. Overall the website works successfully to build trust and has clear CTA’s throughout encouraging users to contact Brittany and enquire about her services.

The Result

Booked out! Since we launched her website Brittanys gone from a side gig to successful full time business and is now branching out into selling physical products.

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