Case Study
Helping a makeup artist get to the top of Google
Brittany Jae
The Brief
The brief was to create a clean and classy website to appeal to brides looking for makeup services, but with enough flexibility in the design to also appeal to other potential clients. It had to be SEO friendly, and easy for Brittany to edit and publish content.

Bespoke Design

SEO Friendly

E Commerce
My Solution
The main goals with this website was to appeal to the aesthetic of Brittany’s target clientele of affluent brides and quickly build trust with them. I chose imagery for the homepage which demonstrated that she had experience in Bridal Makeup and chose an aesthetic and colour palette designed to appeal to Brides. This was achieved through a transitional serif typeface and a pastel colour palette. Overall the website works successfully to build trust and has clear CTA’s throughout encouraging users to contact Brittany and enquire about her services.
The Result
Booked out! Since we launched her website Brittanys gone from a side gig to successful full time business and is now branching out into selling physical products.
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