How to create an ideal client profile for your website and business
21st April 2022 How to create an ideal client profile for your website and business Share on Facebook Posted in Strategy Creating an ideal client profile (Otherwise known as a customer avatar) is the first thing you should do before you start thinking about designing...
The benefits of using google fonts on your website projects
6th April 2022 The benefits of using google fonts on your website projects Share on Facebook Posted in Design In this post I thought I’d give a little love to Google fonts in this blog post as they’ve been serving my clients well in 2022. I’ll just briefly give an...Recent Posts
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How to create an ideal client profile for your website and business - Creating an ideal client profile (Otherwise known as a customer avatar) is the first thing you should do before you start thinking about designing your website. Arguably it’s the first thing you should do before you create your product or service for your business. Having an in depth user persona (customer avatar) will provide you with a solid and dependable launchpad for all your content creation and marketing activities, and save you countless hours and pounds that you might waste producing content for the wrong person. 
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